Congress strategically rebrands its nationwide march, citing the success of ‘Bharat Jodo Yatra.’ Rahul Gandhi to lead the 6,700-km journey, addressing key issues in 15 states over 66 days.
New Delhi, January 04, 2024 – In a strategic move, the Congress party has decided to rebrand its upcoming nationwide march, changing the name from ‘Bharat Nyay Yatra’ to ‘Bharat Jodo Nyay Yatra’. The decision was announced by Congress General Secretary Jairam Ramesh, who highlighted the significance of retaining the ‘Bharat Jodo’ brand that had left a lasting impression on the public’s mind.
The march is set to commence at 12 pm on January 14 from the capital of Manipur, Imphal, a region recently marred by violence. The initial plan was to launch the yatra from Arunachal’s Pasighat to Porbandar in Gujarat, the birthplace of Mahatma Gandhi. However, due to the ongoing ethnic strife in Manipur since May 3, the Congress party adjusted its course.
Ramesh explained that the decision to rename the yatra was made during a meeting involving general secretaries, in-charges, PCC chiefs, and CLP leaders. He emphasized the brand recognition that ‘Bharat Jodo Yatra’ had gained, citing the earlier march led by Rahul Gandhi in September 2022, covering the distance from Kanyakumari to Srinagar by January 2023.
The ‘Bharat Jodo Nyay Yatra’ will span 6,700 kilometers over 66 days, with Rahul Gandhi addressing the march twice daily. The route has been finalized, encompassing 15 states, including Arunachal Pradesh. The yatra will traverse 1,000 kilometers in Uttar Pradesh and 523 kilometers in West Bengal across seven districts in five days.
The Congress aims to make the yatra inclusive by inviting all India parties and civil society organizations to participate. The march is scheduled to cover a total of 110 districts. Reflecting on the past, Ramesh acknowledged the mixed success of Rahul Gandhi’s previous ‘Bharat Jodo Yatra’.
While the Congress faced its worst defeat in Gujarat, it successfully formed a government in Himachal Pradesh. The party struggled in north India but secured victories in Karnataka and Telangana in 2023.
The upcoming ‘Bharat Jodo Nyay Yatra’ is poised to be a crucial political event as it weaves through diverse regions, aiming to connect with the people across the nation.