Radico Khaitan’s Rampur Asava Indian Single Malt Whisky clinches the prestigious ‘Best World Whisky’ title at the 2023 John Barleycorn Awards, solidifying its place among the world’s elite spirits.
New Delhi, January 14, 2024 – In a historic triumph for Indian spirits, Radico Khaitan’s Rampur Asava Indian Single Malt Whisky has clinched the prestigious title of ‘Best World Whisky’ at the esteemed 2023 John Barleycorn Awards. This accomplishment marks a significant milestone as Rampur Asava becomes the sole Indian whisky brand to secure a coveted spot in the Top 100 Premium Wine and Spirits Brands of the World for 2023.
The accolade underlines the exceptional craftsmanship and distinctive qualities that set Rampur Asava apart in the competitive world of whiskies. The spirit, crafted in India, has not only caught the attention of connoisseurs globally but has also earned its place among the world’s elite.
Adding to the excitement, Rampur Asava is set to make its debut in the Indian domestic market, catering to the discerning palates of whisky aficionados nationwide.
The uniqueness of Rampur Asava lies in its innovative approach to the aging process. The whisky benefits from the diverse climate conditions of the Himalayas, resulting in a flavor profile enriched by the famed Indian Summer. The interaction between the malt and cask is so profound that it accelerates the maturation process nearly four times faster than in Scotland.
Sanjeev Banga, President of International Business at Radico Khaitan Ltd, expressed pride in their distinctive position within the industry. “Our portfolio, featuring products like Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, and Sangam World Malt Whisky in the super-luxury space, alongside international alcohol companies, speaks volumes about their quality,” he said.
Highlighting the global recognition received by their products, Banga emphasized the company’s commitment to unwavering product quality and consumer satisfaction. The recent accolade from the John Barleycorn Awards further solidifies Radico Khaitan’s reputation as a trailblazer in the world of spirits.
Kunal Madan, Vice President of International Business at Radico Khaitan, shed light on the global significance of Indian whisky, noting that India commands an impressive 48 percent share of the global whisky market. Despite the majority staying within the country, efforts by producers like Radico Khaitan have successfully introduced exceptional Indian whiskies to markets such as the US and UK. In this landscape, Rampur has emerged as one of the most highly regarded brands, reinforcing the impact of the company’s journey guided by quality and innovation.
It’s worth noting that all of Rampur’s Whiskies are distilled, matured, and bottled in three distilleries based in Uttar Pradesh, situated in the foothills of the Himalayas. The region’s unique terroir undoubtedly contributes to the exceptional character and quality of Rampur Asava Indian Single Malt Whisky.